The basic information and mandatory fields that should exist in each product of your XML file.
Unique ID
The unique product code.
It exists in your shop's database and is linked to ours accordingly. It essentially serves as the "identity" of the product and should not be changed, as it is used for updating the product on Skroutz.
Name
The name/title of the product.
The title should have a specific structure and include important characteristics, such as the product type, manufacturer, model, color, capacity, type, gender (male/female), etc.
The reason for including these elements in the title is that it plays a crucial role in the search performed by Skroutz visitors. You should be careful not to exceed 7-10 words.
Most of the time, the title is the same as the one displayed in your shop, but this is not necessary. You have the option to have a different title in your shop and a different one in your XML file.
Product link
The product page link to your shop.
The product page should display all the information related to the product, such as price, availability, photos, technical specifications, etc.
The product pages should have SSL certification and encryption with the HTTPS protocol.
Image link
The link to the main photo of the product.
It is the main photo and should represent the product that will be sent to the customer.
Product photos should have the highest available resolution. The higher the resolution, the better the product is displayed, allowing users to see more details in the image using zoom.
The minimum acceptable threshold for one of the photo dimensions, without margins, is 1000 pixels. Choosing larger dimensions will result in better representation of your product photos to users.
The photo must be professional, representative of the product, and depict the entire showcased product clearly, without shadows, logos, or watermarks. The main image can display either the product alone or worn by a model.
The photo page should have an SSL certificate and encryption with the HTTPS protocol.
Image dimensions
Yes
The photo without margins should have at least one of its two dimensions larger than 1000 pixels.
No
Avoid using photos with small dimensions.
Image margin
Yes
The photo should not have margins. The subject of the photo should have at least one dimension larger than 1000 pixels.
No
Avoid photos with large margins.
The product should occupy the majority of the image.
Image resolution
Yes
No
Image background.
Yes
The product image should be on a white or monochromatic background.
No
Avoid lifestyle images with a colorful background.
Shooting angle
Yes
No
Price
The final price of the product displayed in your shop.
The price communicated on Skroutz should be the final price of the product. This means the price including VAT, and if there is any discount, the price after the discount.
Availability
The delivery time of the product.
This field represents the time it takes for the consumer to receive the product they have ordered.
Verbal availability
The verbal availability options that you can define and will be displayed to the end user are as follows:
- Available
This applies to products that are immediately available for express delivery. The special label "Express delivery" is displayed only if the store has activated the corresponding service on Skroutz and the product meets the other participation criteria in the service.
When the service is not active for the shop, products for which this specific availability is defined will be displayed on Skroutz as "Available".
For products that you do not want to be available for "Express delivery", you should use one of the following availability options.
- Delivery 1-3 days
It applies to products that are available in the shop or available for shipment from the warehouse and/or supplier and can be delivered within 3 days.
- Delivery 4-10 days
It applies to products that are not available in the shop, but will be delivered within the specified timeframe in any case.
- Delivery 10-30 days
It applies to products that are not in stock and are only available upon order. In any case, the delivery time cannot exceed 30 calendar days, which is the maximum limit set by legislation for e-commerce and distance selling.
Furthermore, we need to pay attention to the following:
- If the "availability" field states "2-5 days", it will be displayed as "Available in 4-10 days" on Skroutz. Therefore, the upper limit provided is taken into account and matched with the corresponding wording on Skroutz.
- Products that are not available should not be displayed at all in the search engine, so it is recommended to remove them from the XML.
For the customization of the above availabilities, you can refer to the following: technical guidelines.
Category name
The category of the product in your shop.
The path from the homepage to the category where the product is located on your site.
Manufacturer
The brand or manufacturer of the product.
There are products that have an unknown manufacturer. To indicate that these products do not have a manufacturer, you should enter the term "OEM" (Original Equipment Manufacturer) in the manufacturer field. Avoid listing multiple OEM products in the XML, as they may not be displayed properly on Skroutz.
MPN
The part number of the product.
The part number is a unique identifier assigned by the manufacturer to the product. Often, it is the same as the model number. To ensure the accuracy of your part numbers, you may need to consult your supplier or conduct relevant research on the internet.
EAN/Barcode
The EAN (European Article Number) is a unique 13-digit number used to identify products. This field is mandatory for all categories and classification is not possible without it.
A unique EAN is used for each unique product. No EAN shall refer to more than one (1) product as no product with the same characteristics can have more than one (1) EAN.
What is the information included in the EAN by example:
- Code number which consists of 13 digits
- Country Code: the first three digits [520] Greece
- Producer Code: The first four digits [1635].
- Product Code: The next five digits [90001].
- Control element: Last digit [6]
Weight
The weight of the product.
It is necessary for calculating and displaying the shipping costs of the product on the Skroutz page. Specifically, in order for your products to appear in the search engine, you will need to set up shipping rules within our partner's management platform. The weight should be provided either in grams or kilograms, with the appropriate unit of measurement.
For example, for a product weighing 2.7 kilograms, you should enter either 2700 or 2.7kg.
Description
The description of the product.
In this field, you should provide additional characteristics and usage information about the product, if available. The description should not repeat the information already included in the product title or contain details about promotional activities and availability.
Quantity
The available quantity of the product.
Fill in this field to specify the quantity you have available on Skroutz per product. If the product is not available, the indicated value should be 0.
The quantity refers to immediately available pieces and may differ from the wording in the "Availability" field displayed on your e-shop.