A Tool, for Each of Your Goals
Each promotional tool has its own, distinct purpose. By combining the right tool with the right goal, you see real results. This way, you make the most of every bit of your energy, without wasting resources on overlaps that ultimately slow down your performance.
Deals
Deal (for 1 item)
Promotion on: Product Duration: Up to 30 days
Goal: Display specific products with targeted discounts
Target Audience: All users / Plus users / B2B users
Why create a Deal:
With a Deal, your product takes center stage. The discount stands out and the offer badge gains the user's interest (and click).
Ideal when you want to:
→ Give a boost to a product that needs extra exposure
→ Launch a new product to the public
→ Clear your inventory
Tips for using it: 💡 Don't just look at the price history on your store. For your Deal to really stand out, its final price should be lower than the lowest price recorded on Marketplace in the last 30 days. |
Deals (for 2+ items)
Promotion on: Product group Duration: Up to 30 days
Goal: Increase items per order on selected products
Target Audience: All users
Why create Deals:
It is the tool for increasing the cart, rewarding the customer to buy more items of the same or different product in one order,.
Ideal when you want to:
→ Boost products that consumers buy frequently and in combination
→ Do a quick inventory clearance
How your offers (all deals) are promoted:
→ Special badge in search results and on the product page
→ Position on the Offers page
→ Push notification to users if the product is in “Favorites”
Tips for using it: 💡 Group products with complementary dynamics (e.g. a popular product with a less popular one) to boost specific codes 💡 Make the ultimate combo with FBS: When a consumer buys multiple items of the same product, the FBS commission is charged only once. More units per order means lower cost per unit for you |
Coupons
Promotion in: Store Duration: Up to 4 days
Goal: Create strong demand in a short period of time
Target Audience: All users / Plus users
Why create Coupons:
They are the most powerful way to increase visibility and greater user engagement by creating a dynamic commercial event in your store, for a limited time with attractive discounts.
Ideal when you want to:
→ Run a big, quick action (e.g. a flash sale or a seasonal offer)
→ Offer offers temporarily, without having to change the original prices of your products
How your offers are promoted:
Standard Promotion:
→ On the storefront
→ On the Promo Hub (new page with offers)
→ In the shopping cart
Additional Promotion* (for really strong offers!)
→ Promotional banner in search results and on product pages of related categories
→ On the Skroutz homepage (timeline)
→ Possibility for Skroutz Marketing Campaign
*Offers are evaluated by the Skroutz team
Tips for using it: 💡 Apply a shorter period with a higher discount rate 💡Prefer one active coupon per period so that your offer is clear and easy to use. |