In this section, you can learn about the Price optimizer tool and see how you can leverage it to enhance your sales.
What is the Price optimizer tool?
The Price optimizer tool
a. adjusts your prices as needed to feature your product as the Recommended Choice (Buy Box), if possible, within the range you have set.
b. when your product is already featured as the Recommended Choice (Buy Box), and there is room to maintain it at a higher price, it increases it accordingly.
How do I access the Price optimizer tool?
The Price optimizer tool is available free of charge to those partners who have purchased the basic annual subscription package and have an active Skroutz Marketplace.
How does the Price optimizer tool work?
By activating the service, you can select the products you desire and specify pricing rules, particularly the minimum price threshold at which you are willing to sell your products on the Skroutz Marketplace. The mechanism will automatically calculate if and how much the price of a product can be reduced within the limit you set to compete for visibility in the Recommended Choice (Buy Box), and if you win, it will apply the new price on the Skroutz Marketplace.
The new adjusted price will be displayed in all relevant product display points on the Skroutz Marketplace. Once the price is adjusted, you can view the current product price from your product's page in the partners' area or through the Price optimizer tool.
*For stores with an e-shop, note that the e-shop price will remain the original price of the product.
Product prices are calculated and updated regularly within the hour, but it may take longer in some cases.
Adding a pricing rule to a product does not automatically mean that the Price optimizer mechanism will adjust the product's price on the Skroutz Marketplace, and that it will win the Recommended Choice (Buy Box). Various parameters are taken into account for the product's selection displayed in the Recommended Choice, such as operational performance, offered services per product ("Fulfilled by Skroutz,", "Skroutz Coins," "Plus Deals", "Coupon Deals"), which at their core aim to provide a better shopping experience and service to the consumer, the Pro Seller badge, or the product's availability.
If, even after a potential price reduction, you do not win the visibility in the Recommended Choice (Buy Box), then the price on the Skroutz Marketplace will not be adjusted. You can remove price limits from your products at any time through the Price optimizer tool or temporarily disable the service from the Store Benefits page.
In case you activate the 'Positive Adjustments' feature, when your product can maintain the Recommended Choice (Buy Box) even at a higher price, the latter increases within the range set by the pricing rule.
Available Products
Currently, the Price optimizer tool cannot be used for:
- products with availability equal to or greater than 10-30 days
- products featured in Plus Deals
- products available only from one store.