In this section, you can learn about the Price optimizer tool and how to leverage it to boost your sales.
What is the Price optimizer tool?
The Price optimizer tool allows you to automatically and instantly adjust the prices of your products to increase your chances of winning the Buy Box and, consequently, significantly enhance your sales.
How can I access the Price optimizer tool?
The Price optimizer tool is available for free to partners who have purchased the basic annual subscription package and have an "Order Fulfillment" rate on Skroutz Marketplace greater than or equal to 95%. You can monitor this rate on your shop's "Business Performance" page. To access the tool, you first need to activate the service on the "Shop Features" page.
How does the Price optimizer tool work?
By activating the service, you can select the products you desire and set pricing rules, specifically the minimum price limit at which you are willing to sell your products on Skroutz Marketplace. The mechanism will automatically calculate if and how much the price of a product can be reduced within the limit you specified to compete for visibility in the Buy Box. If you win the Buy Box, the new price will be applied on Skroutz Marketplace.
The new adjusted price will be displayed in all relevant product display areas on Skroutz Marketplace, except for the price on your shop's e-shop, which will remain the original price you declared. Once the price has been adjusted, you can see the current price of the product through your product page in the partner area or via the Price optimizer tool. For shops that also have an e-shop, note that the e-shop price will remain the original price of the product. Product prices are calculated and updated at regular intervals within an hour, but it may take longer in some cases.
Adding a price rule to a product does not automatically mean that the Price optimizer mechanism will adjust the price of the product on Skroutz Marketplace and that it will win the Buy Box. Several parameters are taken into account for the selection of the product that will be featured in the Buy Box, such as excellent business performance, offered services per product ("Fulfilled by Skroutz", "Express Delivery", "Skroutz Coins", "Plus Deals"), which essentially aim to provide a better purchasing experience and service to the consumer, as well as the Pro Seller badge or the product's availability.
If, even after a potential price reduction, you do not win the Buy Box, then the price on Skroutz Marketplace will not be adjusted.
At any time, you can remove price limits from your products through the Price optimizer tool or temporarily deactivate the service from the "Shop Features" page.
Available Products Currently, the Price optimizer tool cannot be used for:
- Products with availability equal to or greater than 4-10 days
- Products with variations in their characteristics
- Products featured in Plus Deals
- Products available only from one shop.