Our new tool is your daily business decision advisor. Analyze trends in products and categories, both in your store and on Skroutz, view data about the competition, and confidently decide on your store's next step. Purchase your packages here.
How to help your business
Get to know your store better
Deeply understand the strong categories of your store and promptly identify the weak areas. Analyze the performance of your business across all levels of Skroutz categories and make reliable data-driven decisions on where to focus your efforts for growth and additional profitability.
Tip: Look for the categories that are more efficient and maintain their trend with stock availability and good service levels. Decide to strengthen the remaining categories through promotions, advertising, and introducing new products.
Learn how you're doing compared to the competition
The dynamics of a business are determined by how competitive it is within a set of similar stores. In this area of data, discover where your store ranks on Skroutz, not only at a general level but also at the category/subcategory level.
Tip: Identify the categories in which you perform better and those where the competition seems to be ahead. Decide on pricing and operational strategies to enhance your product range and achieve the goals you've set for your store.
Stay updated on market trends
Information about trends in entire categories is a valuable tool for any store that wants to stay ahead of the competition. This data provides you with timely access to changes in user preferences based on the current period we're in.
Tip: Identify the categories that show strong upward trends and decide to boost your inventory and product variety in those areas. Strengthen your position by giving more visibility to your store in these categories and consider expanding into business fields that differentiate you from similar stores.
What you need to know about your inventory
Efficiently manage your products
The performance of your store's products is not consistent over time. Understanding the current behavior of the most important ones can lead you to make quick and impactful decisions.
Tip: Identify the strong and weak-performing products in each period and take pricing or operational actions to maintain or increase your sales.
- Top-performing products Your top-selling products based on revenue are your strong assets in your assortment. These items seem to be preferred by users compared to the competition.
Tip: Identify the strong and weak-performing products in each period and take pricing or operational actions to maintain or increase your sales.
- Products with higher sales by competitors These are products available in your store but where you are not effective in terms of sales. In these product codes, which generate satisfactory revenue, it appears that you are not gaining market share.
Tip: Check your pricing policy, code availability, and improve your operational performance to become more appealing to users.
- Products with significant upward trends
Consumer interest shows significant variations from period to period. In products that exhibit significant revenue growth compared to the previous period, you will find opportunities to expand your short-term and medium-term revenue.
Tip: Ensure sufficient stock for hero products and explore further promotion possibilities for codes that seem to have potential in your store.
- Products with significant downward trends Not all products can consistently perform well, but now you can see which ones are worth taking immediate action on. You can immediately identify which codes are not performing satisfactorily and compare them with their overall trend in Skroutz.
Tip: Take proactive measures, promote the products, and reverse their dynamics through various actions such as price changes, advertising, and bundles. Alternatively, remove products from your range that no longer attract the audience across the market.
Understand the market better on the number one platform
No matter how well you know the efficiency of your product range, there are always other codes that capture users' interest. With insights into the products you don't have in your store, you gain a new dimension of market data that helps you make expansion decisions.
Tip: Identify highly strong-performing products that you don't offer, learn about the range of competition, and decide to meet market needs in a dynamic way.
- Products that sold more on Skroutz In categories where you operate, there are additional products with strong sales. Knowledge of their performance, familiarity with the brand, and understanding your competition give you an advantage to decide whether to invest in them.
Tip: With the available data, you can confidently act to expand your range at competitive prices and with immediate availability, aiming to gain market share.
- Products sold by few stores on Skroutz For products you don't trade yet, there are even greater opportunities, precisely where competition is limited.
Tip: High-sales products offered by a few stores are a business opportunity. Decide whether you want to enter dynamically with offers and good delivery times, making you a destination for users.
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Top searches on Skroutz By selecting the corresponding period, you can see the most popular user searches on Skroutz, mapped to categories of your interest. In other words, with a quick search, you can see if you cover the trends with the products you offer through the platform.
Tip: Find products that match user interests and offer them at competitive prices with fast delivery. Promote them with offers and advertisements, meeting the apparent demand with your offering.