To complete a sale, the user must go through an electronic shopping cart. This page is one of the most crucial for an online store. Here, the user decides whether to proceed with the purchase or not.
The shopping cart should incorporate all the order information relevant to the user, providing a complete overview of the transaction about to be executed. This way, the consumer can finalize the purchase without any additional concerns or delays.
All additional costs, such as shipping fees and cash-on-delivery charges, should be accurately stated.
With guest checkout, consumers have the option to complete their order without creating an account. Mandatory registration is a common point where visitors choose to abandon the store without making a purchase.
The ability to pay as a guest (guest checkout) is mandatory for your participation on Skroutz.
Security of electronic purchases and financial transactions
The electronic shopping cart requires a heightened level of security as sensitive personal data is exchanged (e.g., credit card numbers, passwords, etc.). Therefore, the issuance of an SSL/TLS certificate and the use of the HTTPS protocol are necessary.
The SSL/TLS certificate and the HTTPS protocol ensure that:
- Your website is secure and reliable for electronic transactions.
- Your website has an improved position in Google search results compared to sites that do not use the HTTPS protocol.
- Google does not display the "not secure" indication for your website to your visitors.
The presence of an SSL/TLS certificate and encrypted communication through the HTTPS protocol throughout the entire site, not just on the shopping cart page, is mandatory for your participation in Skroutz.